Hi there!

I'm María :-)

Hi there! I'm María :-)

A woman with short dark hair and tattoos on her arms, wearing a colorful patterned shirt and white sneakers with cat face designs, sitting on an office chair in an office environment, making a peace sign with her right hand.

I’m María, a multidisciplinary Graphic Designer and Creative Director with 9+ years of experience creating thoughtful, visually engaging work for lifestyle and consumer brands. My work spans creative direction, branding, visual identities, packaging, campaigns, digital content, product design, motion and video. I’ve led projects from concept to execution, combining strategy with strong visual design and working with teams around the world.

Creativity extends beyond my desk.

When I’m not designing, I enjoy cinema, playing music, working out, cycling and drawing. I’m inspired by nature, street art, fashion and photography. These are the things that keep me curious, recharge me and nurture what I create.

What I do

    • Brand Consistency

    • Brand Strategy

    • Creative Strategy

    • Campaign Development

    • Concept Development

    • Trend Research

    • Visual Storytelling

    • Brand Identity

    • Packaging Design

    • Editorial Design

    • Illustration

    • Icon Design

    • Social Media

    • Email Design

    • Motion Graphics

    • Video Editing

    • UI

    • Product Design

    • Product Rendering

    • Production Graphics

    • Visual Design

Unfolded box dieline design for iSleep Air Pillow featuring ring foam illustrations, 3D mesh details, and care instructions on a teal background.
Unfolded box dieline design for iSleep Air Pillow featuring ring foam illustrations, 3D mesh details, and care instructions on a teal background.
Mobile smartphone display showing a vibrant orange and blue pop-up event flyer with custom bubble typography for BBG.
Mobile smartphone display showing a vibrant orange and blue pop-up event flyer with custom bubble typography for BBG.
Packaging artwork for iSleep Air Pillow highlighting memory foam layers, adjustable height options, and dual sleeper feature branding.
Packaging artwork for iSleep Air Pillow highlighting memory foam layers, adjustable height options, and dual sleeper feature branding.
Custom graphic typography stacking "BBG" with a star element on an orange background next to a white cropped t-shirt mockup.
Custom graphic typography stacking "BBG" with a star element on an orange background next to a white cropped t-shirt mockup.
Bone-shaped packaging dieline design for Puppy Cake Birthday Cake Kit for Dogs with ingredients and step-by-step baking instructions.
Bone-shaped packaging dieline design for Puppy Cake Birthday Cake Kit for Dogs with ingredients and step-by-step baking instructions.
Logo unit on a cream background alongside a blue and yellow interconnected pattern.
Logo unit on a cream background alongside a blue and yellow interconnected pattern.
Hand-drawn and digitized halftone illustration of a balloon-style character inside a heart-shaped frame on a vibrant red background.
Hand-drawn and digitized halftone illustration of a balloon-style character inside a heart-shaped frame on a vibrant red background.
Grid of custom vector line icons for cabinet solutions, lighting, handles, and hardware
Grid of custom vector line icons for cabinet solutions, lighting, handles, and hardware
3D product render of an Englander Palazzo memory foam mattress with quilted top texture against a dark grey background.
3D product render of an Englander Palazzo memory foam mattress with quilted top texture against a dark grey background.

Here is a snapshot of my work in branding, packaging, and visual identity. Having spent years collaborating with everyone from architects to engineering teams, I love bringing ideas to life across print, digital, and physical products. I hope you find something you like!

Brand Identity & Guidelines~Campaign Development~Creative Direction~Editorial Design~Icon Design~Illustration~Logo Design~Motion Graphics~Packaging Design~Production Graphics~Product Rendering~Social Media Content~Email Design~Trend Research~Video Editing~Visual Brand Language~Visual Communication~Visual Design~Team Leadership~Project Management~Cross-functional Global Collaboration~

Brand Identity & Guidelines~Campaign Development~Creative Direction~Editorial Design~Icon Design~Illustration~Logo Design~Motion Graphics~Packaging Design~Production Graphics~Product Rendering~Social Media Content~Email Design~Trend Research~Video Editing~Visual Brand Language~Visual Communication~Visual Design~Team Leadership~Project Management~Cross-functional Global Collaboration~

Creative Director
Creative Director

Alberó San Francisco

Senior Graphic Designer
Senior Graphic Designer

Puppy Cake

Associate Product Designer
Associate Product Designer

Whirlpool

Design and Brand Identity
Design and Brand Identity

Don Colchón

If you would like to discuss a potential project or view more of my work, please reach out! I look forward to connecting with you :-)

Cycling
Cycling
A woman with headphones around her neck DJing with a mixer and turntables in a dimly lit room.
A creative digital resume with a black-and-white portrait of a woman with dark hair, earrings, and a serious expression. The resume features personal details such as name, birth date, email, and location, along with education history and a modern design with orange, cream, and navy color accents.
Film
Orchids
Black and white photo of a bulletin board with attached papers, including a map of Barcelona with street names, a flyer for Barcelona Gallery Weekend, and a cartoon image of a dog with large eyes, a small nose, and big ears.